We started at the center and asked “what is the most crucial element to building a strong organizational culture? We realized that a core Purpose was absolutley essential to direction, focus and culture.
We can design out the visual and tonal manifestation of that strategy, such as the logo, typefaces, icons and tone-of-voice, as well as a style guide to help your team manage your brand well.
Establishing a clear Position not only in your category but to differentiate in the mind of your audience. This area of the branding world is often referred to as "mind share".
We can design the big stuff, such as ads, packaging and signage, as well as the small things such as business cards and stationary.
Your brand is not just your logo and visual identity, it is your reputation and it is built over time. Your brand Promise is what you are consistently and faithfully delivering to your customers.
This expands the branding concept far beyond the marketing dept into every area of customer service. This is on going and far from a one time exercise.
If Positioning and mindshare is where your brand lives in the minds of people, the brand Personality is how you connect to their heart.
Your brand’s personality begins with a visual expression in your logo, typefaces and color schemes, and extends far beyond that into your unique flair, tone of voice and messaging throughout all communication and advertising materials.
“Brand your company for where you want it to go, not where it's at.”
“Efficient, easy to work with, professional and know what they are doing.”
- Paul Manwaring
“My experience with Brad and his team has been professional, and effective. I am already referring Webster Branding to my friends.”
- Trish Harris, Harris Studios
“We felt like a team working together with us at the center of the creative process.“
- Sadie Hess, Compass